Brandon Hall Group™ commends Imparta's i-Coach AI Sales Enablement Platform →

The science of sales performance.
The system to make it stick.

Agile, buyer-centric selling, tailored to your business.
Agentic AI, integrated with your stack, paired with world-class training.
One closed loop, connecting assessment, learning and performance.

See how it works Talk to Us
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
Results

Measured impact, not just training metrics

Validated by managers, leaders, and independent research

$0K
validated revenue increase
per person per year
8 clients, 350 people, 2-year study
0%
of users would recommend
i-Coach AI to others
0%
of participants improved
sales execution in 12 months
vs ~30% industry average
vs ~30% industry average
4–6wks
to measurabl
behaviour change
350 people, 2-year study
Forrester Wave Leader
Sales Training Services
Q1 2025
Gartner Peer Insights
4.6 / 5.0 rating
Brandon Hall Gold
Best Use of AI in Learning
2025
Selling Power Top 20
Sales Training + AI Award
Since 2016
The Science

Agile, buyer-centric methodology

Modular, research-based sales skills that align with your playbooks and help customer-facing teams respond to each unique buying situation.

Explore the science →

Assess

Map the nonlinear buying journey. Know where the customer truly is.

Choose

Select the optimal approach, from 200+ research-based skills.

Execute

Apply the right behaviours in the moment, with support from AI and coaches.

4,000+ deals researched
200+ skills across sales, CX & leadership
Every format: ILT, VILT, eLearning, AI
The Studio — our team can build custom learning, or embed your existing methodology while our skill modules cover any gaps
Sales & Account Management
Customer Experience
Management & Leadership
Every level, every environment, from B2C to B2B, channel and enterprise.
Most providers offer methodology or enablement. Imparta delivers both. The science is embedded in every coaching conversation, every roleplay, every assessment, and every piece of micro-learning and ILT.
The Science

Closed-loop enablement –
human and AI expertise combined

One continuous loop connecting learning and performance, delivered by AI coaching, your managers, and our trainers.

See i-Coach AI →

Learning Cycle

Improve

eLearning, adaptive AI learning, AI roleplays, virtual and in-person instructor-led training and coaching. All grounded in decades of research and best practice.

Follow through

Nudges, next steps, and manager alerts turn coaching into sustained behaviour change.

The Crossover

Assess

Skills assessments, AI competency interviews and roleplays, call analysis and email evaluation, connecting performance data to learning actions.

Performance Cycle

Prepare

AI and/or manager coaching to improve outcomes. Personalised to the individual, their role, and each unique buyer situation.

Do

Guidance, content creation, and decision support in the moments that matter.

Enter the loop anywhere.  L&D starts with enterprise assessment. Managers launch team campaigns. Sellers prep for tomorrow's call. The system adapts.
Integrates with Salesforce, MS Dynamics, Gong, and your existing stack
  • ISO 27001
  • SAML SSO
  • AES-256
i-Coach AI in action

What the loop looks like in practice

Scenario: Unblocking a stalled account

Nudge
Prepare
Do
Assess
Improve
Follow-through
Maria 🔒
Hi Maria, NovaTech is stalled and you have a call on Friday. Shall we prep together?
Prep for NovaTech call
Stalled, call Friday
Review profile
80% complete
Lead gen review
Pick up from last week
Coaching follow-up
Next steps with James
My Deals › NovaTech
Deal qualification
38 AT RISK
M
78
E
52
D
65
D
48
P
22
I
18
C
70
C
55
Pain isn't urgent enough. Claire hasn't articulated personal risk. What happens to her if 2026 numbers slip? That's the thread to pull on Friday.
Teams · NovaTech call
00:14:23
M
Maria
Account Executive
C
Claire Thompson
VP Sales Enablement, NovaTech
i-Coach AI
Claire just raised pricing. Don't offer flexibility yet. Anchor on value first.
Try asking about her personal stake. What happens if 2026 numbers slip?
NovaTech call › Skills assessment
How do you think that went? What would you do differently next time?
Active listening
Strong
Questioning
Strong
Objection handling
OK
Stakeholder mapping
OK
Proving value
Weak
The biggest opportunity is Proving Value. Shall we work on that now?
Skills › Proving Value
Proving Value means quantifying impact and building a co-created case for change. Here's a micro-asset to start.
Micro-learning
Creating a Business Value Model
How to frame value in the buyer's language, using their numbers and metrics to build urgency.
Knowledge
Skill
Confidence
M
Can we do a quick roleplay so I can practise before the follow-up?
NovaTech › Follow-through
Great call. I've drafted a follow-up email using the value model you built. Want to review it before sending?
M
Yes, and can you schedule a nudge for stakeholder mapping next week?
Next nudge scheduled
NovaTech: Stakeholder mapping with Gareth Patel
Monday · 9:00 AM
Adjust
Confirm
What our clients say
"We have recorded over £12M return on our investment and continue to work with Imparta to expand skills across our service community."
Anne-Fleur Wanders, HR Director, Xylem
"What made Imparta the right decision for us was the partnership and understanding that a lot of science and research is behind this. It's really fresh."
Regal Rexnord
"This is what the programme gives us, day in day out. The fact that COVID had minimal impact on the performance of these accounts shows the resilience it gave us."
CEO North America, ERM

Published Research

The methodology behind Imparta is documented in three published books, including a foreword by Neil Rackham, author of SPIN Selling.

Explore the books
Our Published Research
Richard Barkey
Richard Barkey
CEO
Mark Abel
Mark Abel
CIO
Charlene Lyons
Charlene Lyons
DCEO

Our Team

Founded by Richard Barkey, built by practitioners

Imparta's leadership team combines 30 years of research with hands-on experience in enterprise sales, AI, and learning science. We work alongside your team — not just deliver to them.

Meet the team