Imparta awarded Brandon Hall Gold Award for Best Generative AI Sales Enablement Technology →

The science of sales performance.
The system to make it stick.

Agile, buyer-centric selling, tailored to your business.
Agentic AI, integrated with your stack, paired with world-class training.
One closed loop, connecting assessment, learning and performance.

Imparta Closed Loop Model
See how it works Talk to Us
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
ERM
Xylem
Intel
Cisco
Antalis
WPP
RegalR
Results

Measured impact, not just training metrics

Validated by managers, leaders, and independent research

$143K
validated revenue increase
per person per year
8 clients, 350 people, 2-year study
96%
of users would recommend
i-Coach AI to others
52%
of participants improved
sales execution in 12 months
vs ~30% industry average
vs ~30% industry average
4–6wks
to measurabl
behaviour change
350 people, 2-year study
Forrester Wave Leader
Sales Training Services, Q1 2025
Gartner Peer Insights
4.6 / 5.0 rating
Brandon Hall Gold
Best Use of AI in Learning, 2025
Selling Power Top 20
Sales Training + AI Award, 2025
The Science

Agile, buyer-centric methodology

Modular, research-based sales skills that align with your playbooks and help customer-facing teams respond to each unique buying situation.

Explore the science →

Assess

Map the nonlinear buying journey. Know where the customer truly is.

Choose

Select the optimal approach, from 200+ research-based skills.

Execute

Apply the right behaviours in the moment, with support from AI and coaches.

4,000+ deals researched
200+ skills across sales, CX & leadership
Every format: ILT, VILT, eLearning, AI
The Studio — our team can build custom learning, or embed your existing methodology while our skill modules cover any gaps
Sales & Account Management
Customer Experience
Management & Leadership
Every level, every environment, from B2C to B2B, channel and enterprise.
Most providers offer methodology or enablement. Imparta delivers both. The science is embedded in every coaching conversation, every roleplay, every assessment, and every piece of micro-learning and ILT.
The Science

Closed-loop enablement –
human and AI expertise combined

One continuous loop connecting learning and performance, delivered by AI coaching, your managers, and our trainers.

See i-Coach AI →

Performance Cycle

Prepare

AI and/or manager coaching plus Pre-Play simulatons. Personalised to the individual, their role, and each unique buyer situation.

Do

Guidance, content creation, and decision support in the moments that matter.

The Crossover

Assess

Skills assessments, AI competency interviews and roleplays, call analysis and email evaluation, connecting performance data to learning actions.

Learning Cycle

Prepare

eLearning, adaptive AI learning, AI roleplays, virtual and in-person instructor-led training and coaching. All grounded in decades of research and best practice.

Follow through

Nudges, next steps, and manager alerts turn coaching into sustained behaviour change.

Enter the loop anywhere. L&D starts with enterprise assessment. Managers launch team campaigns. Sellers prep for tomorrow's call. The system adapts.
Integrates with Salesforce, MS Dynamics, Gong, and your existing stack
  • ISO 27001
  • SAML SSO
  • AES-256
i-Coach AI in action

What the loop looks like in practice

Scenario: Unblocking a stalled account

i-Coach AI
Hi Richard! Last time we talked, you were focused on driving 30% growth. You've had a few new assigned activities too.
Assigned
Start Skills Assessment
You've been asked to complete an assessment to help you decide what learning to do.
Assigned
Open Negotiation Learning
The new negotiation eLearning is ready for you to do!
Suggested
Follow Up Coaching Actions
Let's check in on our session about building your pipeline.
Suggested
Review Your Profile
Your profile is 80% complete.
Deals
Prep for Your Call
I can see you have a call on Friday.
Goals
Plan How to Get to Your Next Role
You said you want to be a manager.
MY GOALS
Achieve 110% of Quota for this FY
Currently at 70% with one month to go. Issue identified as a lack of outbound activity due to excess rework on existing accounts.
Barriers:
Too much time spent firefighting on existing accounts
Poor response to outbound lead gen efforts
Open Commitments:
Talk to the CSM team to have more resource added
Create a new outbound target list
Call with CSM on Tue Feb 6th
Roleplay [assessment]
Sophia Arriba
HR Business Partner
Sophia: Hi there it's so nice to meet you.
Likewise! Can I ask, did you have any thoughts after the last interview?
Sophia: I'm excited, I don't mind saying. I've always admired your business.
Stop roleplay Suggestion Feedback!
Hi Richard, welcome back. One pattern that really stands out is how often your growth goals link back to structured pipeline management and outbound discipline.
We've got a few open threads: clarifying Level 1-4 pipeline competencies, completing the 3DSC coaching self-assessment, and tightening the monthly pipeline review framework.
Could I do a call assessment please
Of course! You can upload your call transcript using the upload panel, or simply paste the text directly into the chat box.
Upload a transcript (.DOCX / .TXT / .VTT)
Roleplay [assessment]
Competency Score
3D Advantage CCV
1
3D Mindset
2
Product & Market Knowledge
1
Identifying Opportunities (3D CCV)
1
Account Entry (3D CCV)
1
Key areas for improvement: Account Entry, Establishing Needs, Building Momentum. A stronger, tailored opening that links AI directly to the buyer's sales challenges would make them far more willing to invest time.
eLearning
To summarise, here's how to anchor in a negotiation
Seller BATNA
ZOPA
Buyer BATNA
Your opening offer sets an anchor on price and other terms, so you should always aim to go first unless you have no idea about their BATNA.
How would you apply this to the Novatech account?
MY GOALS
1 Grow the business by 50% this year
2 Achieve 110% of Quota for this FY
3 Hire 5 new developers by end Q1
4 Clarify personal goals for using i-Coach AI
5 Clarify current priority goal for AI coaching
Which of these feels like the most important goal today, given where you actually are this week?
Type message here...
The system meets the seller where they are, with personalised next steps based on goals, pipeline, and skill gaps.
See the full demo

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What our clients say
"We have recorded over £12M return on our investment and continue to work with Imparta to expand skills across our service community."
Anne-Fleur Wanders, HR Director, Xylem
"What made Imparta the right decision for us was the partnership and understanding that a lot of science and research is behind this. It's really fresh."
Regal Rexnord
"This is what the programme gives us, day in day out. The fact that COVID had minimal impact on the performance of these accounts shows the resilience it gave us."
CEO North America, ERM

Published Research

The methodology behind Imparta is documented in three published books, including a foreword by Neil Rackham, author of SPIN Selling.

Explore the books
Our Published Research
Richard Barkey
Richard Barkey
CEO
Mark Abel
Mark Abel
CIO
Charlene Lyons
Charlene Lyons
DCEO

Our Team

Founded by Richard Barkey, built by practitioners

Imparta's leadership team combines 30 years of research with hands-on experience in enterprise sales, AI, and learning science. We work alongside your team — not just deliver to them.

Meet the team