i-Coach AI
One AI coach.
Every moment
that matters.
A unified coach for every seller, manager and leader — orchestrating specialist agents into one conversation that implements closed-loop enablement.
Grounded in the science of sales. Connected to your stack.
Your Identifying Opportunities skill is 5.8 against a role target of 7. The gap is in probing depth — recent calls stayed close to surface needs.
Want to run a 10-minute roleplay on the NovaTech account? I'll set up a discovery call with Claire and give you feedback afterwards.
One conversation. Every canvas. Specialist agents underneath.
i-Coach AI is how Imparta's closed-loop enablement system comes to life in the flow of work. A unified coach that knows your people, orchestrates specialist agents, and works across every focused canvas — from profile to goals, skills, learning and team.
The coach
Always present, always contextual. It knows the user's role, goals, strengths, history and learning state — and adapts tone, depth and challenge to the person in front of it.
The canvases
Focused workspaces where the coach and the user work together on a specific thing. Profile, goals, skills, learning, team — each one a clear place for the work that matters.
The agents
Twenty specialists — call analyser, roleplayer, knowledge tester, content generator, deal planner and more — orchestrated by the coach. You never have to pick the right tool.
Focused workspaces for the work that moves the needle.
Each canvas gives the user and the coach a shared view of one specific part of the closed-loop enablement system — from coaching on goals to learning plans to skill development. The coach uses the right agents behind the scenes. The user simply works on what matters.
Screens shown reflect the current product and the next release.
How i-Coach sees you.
The foundation every other canvas draws on.
The profile is built up over time from assessments, conversations, calls, roleplays and manager input. It captures role, organisational context, goals, challenges, coaching preferences and patterns of working — and it belongs to the user.
The more precise the profile, the more precise the coaching. Richard's tone preferences, Sarah's focus on C-suite deals, a manager's cadence — all of it shapes how the coach responds.
Richard Barkey
Turn intent into commitment.
Break the work into barriers, commitments and moments.
Goals capture what the user is actually working on — a stalled deal, a quota gap, a team onboarding. Each goal is broken down into the barriers in the way, the commitments the user has made, and the upcoming moments where the goal gets tested.
The coach prepares the user for each moment, follows up afterwards, and keeps the goal alive between conversations. No more goals forgotten the day after they were set.
Evidence-based skill mastery.
Built from real evidence, not self-report.
Every skill is tracked against the target level for the user's role, with separate knowledge and skill scores. Each score is built from real evidence — assessments, call analysis, AI-scored roleplays, manager 180° input and eLearning completion — and every piece of evidence is visible and auditable.
The coach uses this to target learning, surface gaps the user hasn't noticed, and recommend the fastest path to the level that actually matters for the job.
Identifying Opportunities
Structured journeys, adaptive paths.
Every format, one pathway.
Learning is delivered as end-to-end journeys — pre-assessment, kick-off vILT, core eLearning, AI practice, certification. All formats in one place: instructor-led, virtual classroom, eLearning, AI roleplays and coaching.
The Learning Planner agent watches patterns of engagement, knowledge and skill to recommend what the user needs next. Not a catalogue to browse — a path designed for the goal in front of them.
Sales Foundations 10 hr 20 min
Negotiation Master 0 min
Leadership Acceleration 0 min
For managers, a clear view.
See progress, spot bottlenecks, coach to the point.
Managers see where each team member is in their journey, who is on track and who is stuck, and where the cohort is collectively bottlenecked. Not a dashboard to stare at — a view that turns into action with the coach alongside.
The coach helps managers coach, with talking points, nudges and reviews ready for their next one-to-one or cohort touchpoint.
Twenty specialists. One coach to orchestrate them.
You never have to pick the right agent. The coach decides, based on what you are working on, where you are in the closed loop, and what the evidence says. Each agent is tuned for a specific job — and the handoffs happen invisibly in the flow of conversation.
Analysis & Assessment
Call Analyser
Identifies call type, generates insightful reports, and evaluates user competencies and mindset to drive rapid improvement.
Email Analyser
Identifies the type of email, its goal and audience, and provides feedback to help achieve its purpose.
Knowledge Tester
Generates a wide variety of question types to check understanding of best practices and product or service data.
Performance Analyser
Connects to your CRM and other tools to conduct a SWOT analysis on user performance and agree actions.
Team Optimiser Coming soon
Helps managers look for issues and opportunities within the team, to plan time and optimise performance.
Learning & Advice
Expert Advice
Provides insight on a wide range of topics, from best practices to products and accounts, depending on data connections.
Learning Planner
Analyses patterns of engagement, knowledge, skill and results to recommend the right learning and pathways.
Role-player
Provides realistic simulations based on best practices, to deliver learning, assessment and call preparation tailored to each user.
Classroom Assistant
Provides on-the-spot user and roleplay support to make instructor-led training more effective and efficient.
Reflection Tool
Asks reflective questions to deepen learning, build self-awareness and improve long-term retention and application.
Application
Deal & Account Planner
Helps to assess deal and account situations, choose the best approach, and plan specific actions to grow revenue and margin.
Content Generator
Generates written content in collaboration with the user, based on the principles of Insight, Influence and Trust.
Creative Problem-Solver
Uses Imparta's IDEAL problem-solving process and a range of creativity tools to resolve real-world issues.
Decision Supporter
Helps users make difficult decisions, including complex, multi-outcome and rapid decision-making.
Live Call Advisor Coming soon
Provides live insight and advice during customer calls to optimise sales performance in real-time.
Coaching & Follow-up
Adaptive Coach
Works with users to achieve their goals and address challenges, while empowering them to think for themselves.
Career Coach
Uses a range of tools to help users think about, and plan, their career development including role advancement.
Nudger / Follow-Upper
Drives accountability, reflection and learning by proactively asking questions and following up on user conversations.
Team Collaborator Coming soon
Connects users to other team members who can support in specific areas, or who themselves need support.
Insight Generator Coming soon
Scans a selected set of live feeds to look for insights of relevance to the user, then proactively suggests them.
Built on sales science, not just large language models.
Most AI tools give you insight. Some influence. Very few earn trust. i-Coach AI is designed to perform on all three — the same dimensions we assess salespeople on.
Insight
Deep, ‘front of mind’ understanding of sales.
Trained on 1.5 million words of researched best practice across sales, service and management. The coach doesn't guess what good looks like — it knows, because the science is in the system.
Influence
Proactive, designed to change behaviour.
Most LLMs wait to be asked. Deep research tools produce reports no one reads. i-Coach AI nudges, follows up, prepares for moments that matter and holds users to the commitments they made.
Trust
Grounded in your methodology and your data.
Via The Studio, your methodology, playbooks, products and language become part of the coach. Customer data is never used to train foundation models. The evidence behind every score is visible and auditable.
Where your sellers already are.
i-Coach AI doesn't ask your sellers to learn a new tool. It enters the workflow they already use — Salesforce, Microsoft Teams, Webex, Chrome, mobile — and shows up at the moments that matter most.
Choose text, voice, or video avatar. Connect to your data through API and MCP-based connectors for a wide range of sources — from CRM and call platforms to LMS, HRIS and performance systems.
Run i-Coach AI as your platform — or let your orchestrator run it.
Enterprises shouldn't have to choose between one big AI platform and fragmented point solutions. With i-Coach AI you don't have to.
i-Coach AI as the platform.
Deploy the full system — coach, canvases, specialist agents, integrations — as your sales performance platform. One place for every seller, manager and leader to work with AI.
i-Coach AI agents, orchestrated by your stack.
Expose our specialist agents headlessly to a unified sales AI orchestrator of your choice. We're MCP and A2UI compliant, so our agents plug cleanly into your existing AI fabric.
Fragmented AI stacks create fragmented employee experiences, duplicated data, and governance headaches at scale. i-Coach AI is built to work either as the unifying layer itself, or as a best-in-class sales performance component inside the layer you already run — so you keep one coherent AI experience across the enterprise.
Built for the most demanding sales organisations.
ISO-certified, SSO-ready, and designed from the ground up so customer data is never used to train foundation models.
Behaviour change in weeks. Capability growth in months.
Individuals and managers typically begin to exhibit noticeable behaviour changes within weeks of engaging with AI coaching. Continued interaction leads to deeper skill adoption and refinement over the months that follow.
Noticeable behaviour change observed in sellers and managers engaging regularly with i-Coach AI.
Deeper skill adoption and refinement emerges with continued interaction and coaching follow-through.
i-Coach AI is like Shazam — I know the tune, but it helps me remember the lyrics.
My colleague saw i-Coach and said "Give me that — I need it!" That says a lot about its value.
The more you use it, the better it understands your style and delivers insights. The roleplays are incredibly realistic.