Subscription & Services
One subscription.
Every seller.
The whole system.
This is how you buy Imparta — platform, agents, methodology, AI compute and services bundled into one clean commercial model.
Built for the shift from training budgets to performance budgets.
Three things you subscribe to. One commercial conversation.
Every Imparta subscription is made up of three parts. You choose how much of each, and scale them independently as your programme grows.
The seat on i-Coach.
One per-user-per-month fee for access to i-Coach AI, the canvases, the closed-loop methodology and the learning management platform. Includes SSO, integrations, security and the full 200+ skills library.
How you pay for the thinking.
AI coaching, roleplays, call analysis and agent work all use tokens. You choose how you pay for them — pay-as-you-go for variable usage, or a predictable per-user flat fee with a usage cap for clean forecasting.
Humans where they matter most.
Consulting, training, human coaching, content customisation and change support. Bolt on to your subscription, or buy on a pay-as-you-go basis when you need them — scale up for a transformation, down for a steady state.
One seat. The whole system.
A single per-user-per-month fee gives every seller, manager and leader access to the full closed-loop enablement system. No tiered product SKUs, no paywalls between features, no awkward add-on licensing for the bits that matter most.
Headroom is included. You get up to 10% extra users within a subscription year without having to raise a new PO — so a mid-year hire or a second cohort doesn't become a procurement cycle.
Re-use your content. Any contextualisation done for you — scenarios, playbooks, roleplays, skills — is yours to reuse and modify across cohorts, for the duration of your subscription.
Technical integration (CRM, SSO, SCIM, data connectors) is scoped through professional services.
Pay for the thinking — your way.
Every AI coaching conversation, roleplay, call analysis and agent task uses compute. Some providers hide this in their seat price (and either throttle you silently or bleed their own margin). We keep it transparent, and give you two ways to pay.
Fragmented AI platforms tend to hide compute inside the seat fee, which means they either restrict what your sellers can actually do, or their own margin erodes as models get used more. Transparent compute means you see the real economics, you plan for it, and you pick the pricing shape that matches how your business buys.
Bolt on the humans. Or bring them in as you go.
The platform does a lot on its own. But when real behaviour change is on the line — a transformation, an enterprise rollout, a new methodology — the right human services accelerate everything. Bolt them into your subscription for predictable spend, or pay as you go when a need arises.
Consulting
Sales transformation, operating-model design, sales strategy, deal clinics, territory reviews — delivered by senior Imparta practitioners who've done the work.
Instructor-led training
Virtual and in-person workshops delivered by expert trainers. From kick-off vILTs for core methodology to advanced deep-dives with C-suite sellers.
Human coaching
One-to-one coaching for senior sellers, leaders and high-stakes deals. Also manager-enablement coaching to make your front-line managers better coaches themselves.
The Studio
Deep content customisation — your methodology, playbooks, scenarios, products and language embedded into i-Coach AI and the skills library. Makes the platform feel native to your business.
Change & adoption
Communications templates, manager scene-setters, cohort launch support and the 3D Advantage Change Process — what it takes to make enablement actually stick.
Expanded success
Every subscription includes a customer success team. Larger programmes add a dedicated Sales Performance Consultant and an embedded success cadence tuned to your operating rhythm.
Just want training? We still do that too. If you're not ready for the full system and you just need great sales training delivered by expert trainers, we're happy to scope and deliver a standalone engagement. Many of our longest-standing client relationships started that way.
No rigid tiers. Real programmes, sized to where you are.
We don't make you pick a package and live with it. Most clients start in one shape and grow into another as the programme matures. Here's roughly what that looks like.
Pilot
Platform seats for a focused cohort or pilot team. Pay-as-you-go AI compute so usage can scale with engagement. Core services — contextualisation, a kick-off workshop, and customer success support — to get the programme live.
Good for proving the model inside one function or region before committing wider. Most pilots expand into a larger programme within 6–12 months.
Expansion
Platform seats across multiple cohorts, regions or functions. Predictable per-user AI compute for budget certainty. Expanded services — trainer days, human coaching for senior sellers, Studio work to embed your methodology, and a dedicated Sales Performance Consultant.
Good for scaling from pilot into a repeatable enterprise-wide enablement programme.
Academy
Full platform deployment across the revenue organisation. Predictable compute with enterprise usage caps and custom reporting. Full services wrap — ongoing consulting, the 3D Advantage Change Process, deep Studio customisation, classroom programmes, coaching for leaders, and embedded success.
Good for building or running an ongoing Sales Excellence function as a core part of the business.
Predictable for finance. Flexible for L&D. Honest on economics.
Predictable pricing for procurement
One annual subscription, one PO, one renewal. Not a string of workshop statements of work and bolt-on licences to reconcile every quarter.
Transparent AI compute
You see the real cost of what your users actually do. No hidden throttling, no silent margin-grabs, no surprise bill at year-end.
Headroom built in
Up to 10% user growth mid-year at no extra cost. Mid-cycle hires, a new region, a second cohort — none of it needs a new PO.
Content you can re-use
Contextualisation, scenarios, playbooks — reusable across cohorts for the life of your subscription. You're building an asset, not renting lessons.
Services flex year to year
Scale trainer days, coaching and consulting up for a transformation year, down for a steady-state year. The platform stays, the services breathe.
Works with your AI stack
Deploy i-Coach AI as your platform, or expose our agents to a unified orchestrator of your choice. MCP and A2UI compliant — we fit where you already live.
Previously known as Training as a Service (TaaS). The subscription model has evolved with the platform — the commercial shape is broader now, but existing TaaS clients move to the new model at renewal with no disruption.
One conversation. Every option.
Tell us about your business and we'll shape a subscription around it — platform, compute, services — in the commercial model that fits how you buy.