The Science · Sales
Sales Programmes
Structured courses grounded in 25 years of research. Each programme maps to the stages your customers go through when they buy, and is designed for the specific roles in your team, including market focus and level of experience.
The 3D Advantage
Every programme is available in every format, and in a wide range of languages. Each also includes competency definitions, application tools, and manager coaching guides to make the new skills stick. All are modular and can be contextualised and modified to suit your exact needs.
ILT
Instructor-led
VILT
Virtual instructor-led
eLearning
Self-paced modules
AI Coaching
i-Coach AI powered
Adaptive
Personalised learning
Competencies
Observable behaviours
Coaching Tools
Manager guides & nudges
Filter By
Buying Cycle Stage
All
Full Cycle
Need
Choose
Worry
Commit
Adopt
Level
All Levels
Core
Advanced
Role
All Roles
Internal Sales
New Business
Sales Leader
Sales Manager
Solution Sales
Core
Internal Sales,New Business,
Full Cycle,
Core Selling Skills
Build confidence and skills across the entire customer conversation. The Buying Cycle, customer conversation model, and foundational 3D Advantage skills. Learn More →
Core
Account Management,Channel Sales,New Business,Solution Sales,
Need,Choose,Worry,
Creating Client Value
The definitive opportunity management programme. Strategies, skills, and techniques to guide customers through Need, Choose, and Worry. Learn More →
Core
Account Management,Channel Sales,New Business,Solution Sales,
Worry,Commit,
Negotiating Client Value
Negotiate throughout the Buying Cycle, uncovering insights and influencing the outcome at each stage. Protects margin while building relationships. Learn More →
Core
Account Management,Channel Sales,
Adopt,Renew/Expand,
Customer Success & Renewals
Analytical and interpersonal skills to deliver results for clients while ensuring the right commercial outcomes. Drives retention and expansion. Learn More →
Core
Account Management,Channel Sales,Solution Sales,
Renew/Expand,
Account Management
Map the wider account, identify threats and opportunities, build competitive strengths, manage the team, and forecast accurately. Learn More →
Core
Internal Sales,New Business,
Need,
Prospecting
Digitally aware skills to drive prospecting and gain commitment to doing it. Targeting, inbound and outbound lead generation, and social selling. Learn More →
Advanced
Account Management,Solution Sales,
Need,Choose,
Business Acumen & Selling to the C-Suite
For senior professionals engaging CxOs. Financial fluency, hyper-relevant insights, and the confidence to connect across functional areas. Learn More →
Advanced
Account Management,Solution Sales,
Need,Choose,
Design Thinking for Sales
Customer-centricity, trust, and collaboration to enhance the value created for clients. Builds deeper, more creative partnerships. Learn More →
Advanced
Account Management,New Business,Solution Sales,
Full Cycle,
Commercial Acumen
A solid foundation in financial concepts for teams without a financial background. Discuss value in commercial terms that resonate with senior buyers. Learn More →
Advanced
All Roles,
Full Cycle,
Selling with Generative AI
Use AI tools effectively throughout the sales cycle while maintaining the human skills that build trust and win deals. Practical, not theoretical. Learn More →
Support
Sales Manager,Sales Leader,
Need,Choose,Worry,
Deal Coaching
Structured approach to review live deals, identify risks and opportunities, and agree specific actions. Connects methodology to real pipeline. Learn More →
Support
All Roles,
Full Cycle,
Sales Playbooks
Design and deploy playbooks that codify best practices for specific scenarios, verticals, or products. Consistency with situational agility. Learn More →Every programme is grounded in 3D Sales Agility
Assess the buying situation, choose the right response, and execute with Insight, Influence and Trust. The same research-based framework runs through every course.