In sales, Insight, Influence, and Trust (Imparta’s 3D Advantage®) is what wins deals. AI now underpins the delivery of each part of the equation, for example, by generating new ideas,

Conference Agenda May 20-21, 2025 | Caesars Palace, Las Vegas Join Imparta at the Gartner CSO & Sales Leader Conference 2025. This year’s event focuses on helping CSOs and sales

The Impact of AI on Sales Prospecting Artificial intelligence (AI) is increasingly embedded in our day-to-day lives, from self-driving cars and automated financial investments to healthcare management and marketing chatbots.

The Three Dimensions of Effective Negotiation Each of us is capable of a range of negotiation styles, but it is helpful to understand the behaviours that we use most often.

Most sales AI lives in fragmented toolkits. Copilots provide answers, call intelligence provides diagnosis, and enablement platforms offer coaching and roleplays. But these disjointed tools, designed without a deep understanding

Why the Sales Training RFP Process Fails Sales training RFPs are designed to mitigate risk in investment decisions for enterprise organizations. However, too often they are optimized for what’s easiest

Imparta Announces Michelle Vazzana Workshop at LTEN 2025 Imparta is proud to announce that Michelle Vazzana, Chief Innovation Officer, has been selected to present an exclusive workshop at the 2025

Imparta is proud to announce its success at the esteemed Learning Technologies Awards 2024, winning two awards for its groundbreaking AI-driven learning solution, i-Coach AI. Imparta received a Silver Award for

Imparta’s pioneering i‑Coach® AI sales training and enablement platform has been awarded a gold for Best Generative AI Sales Enablement Technology by the Brandon Hall Group. Launched in 2023, i-Coach

Brandon Hall Group™, the US Human Resource Consulting Firm, has commended Imparta for its differentiated approach to developing the i-Coach® AI Sales Enablement Platform. Following a formal briefing earlier this month,

i‑Coach® AI, Imparta’s pioneering agentic sales training & enablement platform, has been awarded Gold for the Best Use of AI in Learning category at the Learning Technologies Awards 2025, described by

Imparta’s Chief Innovation Officer, Michelle Vazzana, sits down with Nicole Schissel, Director of Sales Enablement at Regal Rexnord, to explore how frontline sales managers can truly become the “force multiplier”