Most sales AI lives in fragmented toolkits. Copilots provide answers, call intelligence provides diagnosis, and enablement platforms offer coaching and roleplays. But these disjointed tools, designed without a deep understanding of buyer and seller behaviour, don’t reliably change outcomes in the key moments that decide revenue.
Join Richard Barkey, Imparta’s Founder and CEO, and a pioneer in enterprise AI enablement, to explore the power of closed-loop AI enablement.
This continuous cycle links sales performance directly to training and back again, organised around goals, opportunities and accounts. It can start with preparation and coaching for a specific sales activity, or with a skills assessment that drives learning and practice. It is based on 30 years of research into sales best practice, buyer behaviour, and sales enablement.
If you are a leader in sales, RevOps, Enablement/L&D, or GTM tech, join this session to gain:
- A practical blueprint for AI that activates your existing stack.
- A clear map of where existing platforms stop, and behaviour change starts.
- Techniques to drive tactical and strategic learning campaigns from AI telemetry.
- Practical examples of how AI, combined with deep sales expertise, changes how sellers perform their jobs.
- A quick and easy way to pilot this in your own organisation.
Richard Barkey | CEO
Richard Barkey created Imparta in 1997 after seven years at McKinsey & Co. Richard remains involved in sales research and learning design, as well as taking overall responsibility for the direction of the business. Richard is a thought leader in sales, strategy and learning. Richard holds a first-class degree in Engineering from Cambridge University and an MBA with Distinction from Harvard Business School.