Most sales AI lives in fragmented toolkits. Copilots provide answers, call intelligence provides diagnosis, and enablement platforms offer coaching and roleplays. But these disjointed tools, designed without a deep understanding
March 23, 2026

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    Webinars 2 min read
    GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organisation can ignore. However, general-purpose AI is actually very bad at selling, and
    April 12, 2024
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    The Three Pillars of Effective Territory Management Effective selling is not just about what happens when your team is in front of their customers. The actual proportion of time spent
    April 9, 2024
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    Recent research has shown that the most successful salespeople and managers are agile. In the face of volatile, uncertain, complex, and ambiguous (VUCA) buying decisions, high-performing sellers select their approach
    March 26, 2024
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    Training Industry today announced its selections for the 2024 Top Training Companies™ lists for the Sales Training and Enablement sector of the corporate learning and development (L&D) market. Training Industry,
    March 6, 2024
    Webinars 1 min read
    Your salesforce is an engine of growth, but one that needs frequent tuning to deal with new challenges. Research conducted by Imparta and Training Industry Inc. in 2023 revealed pressures
    February 20, 2024
    Webinars 1 min read
    Business in this arena requires a far higher level of preparation and skill than ‘normal’ selling. The potential rewards are great, but CxOs and other senior executives are short on
    January 25, 2024
    News 1 min read
    Lisa Doyle, Global Strategic Consultant at Imparta, is invited to speak with Robert Clarke at Learning News to discuss the recent acquisition of VantagePoint Performance alongside the release of the new book The
    December 21, 2023
    Webinars 1 min read
    In this insight-packed webinar, Dr. Michelle Vazzana will share recent research that outlines how the highest-performing sales organisations equip their sales force to succeed. In this webinar, Michelle Vazzana, Chief
    December 13, 2023
    News 2 min read
    Imparta is pleased to announce that it has been selected as one of Selling Power’s Top Virtual Sales Training Companies in 2023: https://bit.ly/46Uf0FN According to Selling Power publisher and CEO Gerhard
    November 21, 2023
    Webinars 1 min read
    Your salesforce is an engine of growth, but one that needs frequent tuning to deal with new challenges. Research conducted by Imparta and Training Industry Inc. in 2023 revealed pressures
    November 15, 2023
    The Shift in Sales Capability Development From economic inflation, geopolitical unrest, layoffs and labour strikes to virtual selling, remote work and shifting customer demands, sales and sales training has faced
    November 8, 2023
    Webinars 1 min read
    Successfully accessing and influencing Executive Stakeholders requires a far higher level of preparation and skill than ‘normal’ selling. The potential rewards are great, but Executive Stakeholders are short on time
    November 3, 2023